About Us
We are an independent B2B wine brokerage dedicated to facilitating direct, transparent, and sustainable partnerships between Georgian wine producers and international importers, distributors, and investors.
Our role is not to trade wine, hold inventory, or assume commercial risk. Instead, we operate as a neutral intermediary, focused on reducing complexity, mitigating risk, and enabling informed decision-making for all parties involved. Importers and wineries contract directly with one another, ensuring full transparency, commercial control, and long-term alignment.
Deep Local Expertise, Global Market Perspective
Our strength lies in the combination of deep local knowledge and international market understanding.
We possess extensive, on-the-ground experience in Georgia’s wine industry, as well as the broader tourism and hospitality ecosystem in which Georgian wine plays a central role. Wine in Georgia is not only an agricultural product; it is inseparable from gastronomy, cultural traditions, and the country’s positioning as a premium travel destination. This intersection provides us with a nuanced understanding of how Georgian wines are produced, presented, and experienced—both domestically and internationally.
At the same time, we are acutely aware that international markets operate under different commercial, cultural, and regulatory expectations. We understand how consumer preferences vary across regions, how hospitality trends influence wine demand, and which styles, price points, and narratives resonate most strongly in different markets. This allows us to guide introductions that are commercially realistic and strategically sound.
Market Intelligence
Demand Alignment
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We do not believe in generic matchmaking.
Our approach is informed by an understanding of:
Regional consumer preferences and evolving global wine trends
On-trade and off-trade dynamics within the hospitality sector
Portfolio positioning requirements of importers and distributors
Demand patterns for traditional, qvevri, natural, and European-style Georgian wines
By aligning producer capabilities with specific market demand, we help ensure that introductions are not only interesting, but commercially viable and scalable over time.
Trust, Transparency, and Long-Term Value
We are guided by a clear set of principles:
Neutrality: We represent neither side exclusively; our role is facilitation.
Transparency: We do not take title to goods, handle payments, or intervene in contractual terms.
Selectivity: We work with a limited number of vetted wineries and qualified importers.
Long-Term Focus: We prioritize sustainable partnerships over short-term transactions.
Our success is measured not by volume alone, but by the durability and quality of the relationships we help establish.
Our Commitment
We are committed to supporting Georgian wineries in accessing international markets responsibly, while providing importers with reliable access to one of the world’s most distinctive wine origins. By combining cultural insight, market intelligence, and disciplined facilitation, we aim to create value for all stakeholders involved.
For importers seeking credible access to Georgian wine—and for producers seeking long-term international partners—we serve as a trusted point of connection.